OUR PROCESS

Highlight market research: We identify consumer trends in coffee that matter to your brand

Analyze competitors: We research and evaluate the main players in your market, SWOT analysis

Identify the white space: We recognize areas for opportunity and growth for your brand

Define target audience(s): We identify specific customer segments to focus on

Craft value proposition: We articulate unique benefits for your target audience

Write mission/vision: We define the purpose and aspirational future of your brand

Develop audience personas: We create detailed profiles of ideal customers

Establish brand positioning/voice: We define your brand's market position and communication style

Differentiate your brand: We write your unique selling proposition (USP) for marketing and sales

OUR PROCESS

Craft origin story: We develop a compelling narrative about your brand's beginnings

Set design direction: We develop mood boards for overall aesthetic

Create logo options: We design logos capturing brand personality

Develop packaging design: We create appealing, functional packaging reflecting your brand identity

Establish usage rules: We create guidelines for logo, typography, and visual elements

Apply across touchpoints: We implement cohesive design across all brand materials

Plan structure/UX: We organize content and layout for optimal experience

Implement CMS: We choose and integrate your content management system

Launch and train: We deploy your website and provide maintenance instructions

OUR PROCESS 

Identify products: We determine your core and innovative coffee products to launch, referencing the competitive landscape

Select partners: We choose trusted co-packing manufacturers for production

Plan financials: We establish timeline, budget, and cost of goods

Refine and prepare: We optimize formulations and strategize for market entry

Launch and scale: We execute controlled rollouts and scale production based on market response

OUR PROCESS

Define objectives: We establish clear, measurable goals that drive revenue growth - from enterprise KPIs to consumer conversion metrics

Craft messaging: We develop powerful content that converts prospects - addressing business challenges or creating emotional connections

Optimize channels: We identify the highest-performing platforms - thought leadership channels for decision-makers, engagement platforms for consumers

Allocate budget: We invest resources where they generate the greatest returns - strategic for long cycles, tactical for quick conversions

Target customers: We identify ideal prospects with the highest lifetime value potential - companies ready to scale, consumers ready to engage

Implement sales approaches: We design customized strategies - consultative for complex solutions, streamlined for consumer purchasing

Orchestrate sales channels: We create the perfect blend of sales pathways - field teams and partners for enterprises, digital and retail for consumers

Establish pricing: We balance competitive positioning with healthy margins - value-based for corporations, transparent for individuals

OUR PROCESS

Analyze workflow: We map efficient processes for staff movement and service flow

Position equipment: We arrange coffee-making equipment for optimal staff efficiency

Design interaction: We create layouts fostering engagement during order and service

Optimize queues: We implement systems for smooth customer flow and reduced wait times

Align brand: We ensure design reflects company values and identity

Select materials: We plan layouts with durable, brand-relevant materials

Design lighting: We create appropriate ambiance and diverse seating options

Establish decor: We add brand-enhancing artwork and decorative elements

OUR PROCESS

Conduct market research: Analyze local preferences and industry trends

Develop offerings and pricing: Create appealing, profitable menu reflecting brand identity 

Test and refine: Gather feedback and optimize menu items

Plan seasonal rotations: Strategize for periodic menu updates and specials

Prepare handoff: Create drink standards and training manual for staff